Basic Marketing Research (with Qualtrics Printed Access Card) 8th edition
ISBN:1133188540
ISBN13:9781133188544
Publisher:Cengage
Authors:Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
Basic Marketing Research (with Qualtrics Printed Access Card) Description
Basic Marketing Research (with Qualtrics Printed Access Card) 8 Edition Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.